You’re in the UK on a laptop or desktop
What am I going to do with this info?
I’m going to tell the 2% of you poor fools who are using Internet Explorer to try a better browser. Other than that, nothing. The content I’m posting is mainly focused on the UK, so it makes sense for British people to visit my site more. However, if you’re one of my Australian friends and you are annoyed that the UK is beating you at something, feel free to share my blog more frequently with your own Australian network. I won’t complain about the free publicity!
You clicked through from Facebook
What will I do about this?
It’s interesting that Facebook is responsible for so much traffic, because I’m far more active on Twitter. This might be because Facebook updates can have a longer life-span than tweets, especially if people continue to like or comment on a post. I’ll continue linking my updates on all sites, and I’ll see if these stats change next month (my last few updates were all but ignored on Facebook).
In terms of searches/SEO, free Weebly blogs have limited options. However, they’ve just given us more metadata fields (i.e. SEO title and description – yay!), so I will fill that in for all my posts and see if it makes a difference.
You like reading about food on weekdays
My least popular post was about The Secret of Kells. (What’s wrong with you ? Go and look at that cute movie!)
What does this mean for the future?
The most obvious pattern in these data is that not as many people are reading my weekend blog posts. That could be due to the content, because I promote things differently on social media on the weekend (I don’t think I do) or simply because not as many people are online.
If I was a proper marketeer, I would spend the next month only writing about food, only "sharing the love" if it was a recipe and only posting on weekdays. Instead, I am going to keep posting mainly as I have been. Then, starting in November, I will change my posting days to Monday and Thursday (instead of Tuesday and Saturday) and see if that makes a difference to my audience (i.e. you).
You’re just about to leave (if you haven’t already)
How can I make you stay?
I probably already have. I’ve linked to a number of other pages throughout this post, so chances are that more than a third of you have clicked on those links. Sneaky!
Actually, there are two reasons I’m not currently worried about the bounce rate. First, this is a blog – not a website that’s asking you to buy or donate or sign up to something or trying to inform you in-depth about a specific topic – so by its nature, people will be arriving to read the most recent post then leaving again. Second, it’s a pretty new blog, so there isn’t much to see. The more posts there are in each tag, the more likely people will be to stay and read them.